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List at least three (3) three ways to describe the total market for a product or service If you were using primary research to collect
- List at least three (3) three ways to describe the total market for a product or service
- If you were using primary research to collect data for market segmentation, what data collection techniques could you use? List at least 4.
- Choose two of the data collection techniques that you have listed and outline how you would analyse the data?
- Briefly describe the marketing mix
- How is the target market and positioning strategy related to the marketing mix?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
