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From your own investigation of an organization like yours, you discover that many marketers of Credit Cards in those organization sharpen their marketing strategy by
From your own investigation of an organization like yours, you discover that many marketers of Credit Cards in those organization sharpen their marketing strategy by adopting a multivariate demographic segmentation (i.e., combining two or more demographic variables) approach. Using examples, explain why and how such a segmentation approach might be used to inform strategy in attempting to resolve the sales decline. (8 Marks)
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