From your personal experience, select a product (goods or services) that you know something about using the full analytical criteria method:

• Develop a list of at least five customers that might be associated with the product.
• Prioritize the customers using an L-shaped Matrix.
• develop a list of at least five requirements that might be associated with the product.
• Prioritize the requirements for each customer using an L-shaped matrix.
• Create the customer weighted requirements prioritization Matrix.
• Provide your assessment of the priorities for the customers, the requirements, and the final weighted requirements priorities.