\fRunning head: Social marketing campaign 1 Social Marketing Campaign Name Institution Social marketing campaign 2 Social Marketing Campaign Social marketing campaign integrates marketing ideas or thoughts which have a great influence on people attitude and behaviors that are of importance to the public for a better societal good. General pros include generation of good communication structure, it is of low cost, faster and captures a large audience. General cons here include denial to the control of any information once published, the great attraction of people who can even spread wrong information and it is also time-consuming. The social marketing campaign is a general discussion topic which can be narrowed downed to a specific scope of social media marketing (FULGONI, 2015). Examples of social media marketing are the campaigns of reducing the death of children during birth and ways in which a healthcare can reduce the spread of Hiv/Aids. The main area of interest in the social media marketing considers media sharing, online reviews and also social publishing. The main controversy on the use of social media marketing is about if really the comments and likes posted in websites are full evidence for the success of the organization objectives. Pro side is that social media marketing attracts a large audience and hence uses a low amount of capital for the campaign; also, it tends to be faster (Jayaram et al, 2015). The cons side of social media marketing is the generation of negative consumers who tends to spread wrong information about the main idea of the organization. Also, it is time-consuming and makes the owner of the message lose control over on how to adjust some areas in the information. Thesis: How healthcare organizations can use social media marketing for them to achieve better healthcare services. The Literature review Introduction Social marketing campaign 3 For an organization to achieve better health care services we need to look a lot need to be done. In this area, the history of social media marketing and types are explained. In addition, the importance of using social media marketing to provide good healthcare services will deeply be considered. Lastly, the pro and con side will be outlined in details. History and types of social media marketing New methods of communications are emerging in each and every bright day which tends to change the mode of conveying information from the source finally to the consumers. Social media marketing was started by Gerald Zaltman and Philip Kotler in around 1970s. The main aim was to make sure that information obtained from the public service board reaches the consumer down the line in a proper manner (van Noort, Antheunis, & Verlegh, 2014). Social media marketing incorporate ideas and thoughts which influence the behavior of different citizens in relation to the main organization objectives. The welfare of the customers is supposed to be considered as the first priority in good social media marketing. The following are types of social media marketing; Online reviews Different healthcare organizations are there to provide health facilities to people. Some people opt to go online to check the best healthcare to respond to specific diseases they are suffering from. Thus, an online review is of great significance for a development of a healthcare organization. Media sharing networks Media sharing network involves the kind of media being used to share information between the source and the consumer. For instance, Twitter has a good capability of sharing images of a healthcare organization which will prove to its customers that the healthcare really cares about its Social marketing campaign 4 customers. At this platform, the organization can get more followers who tend to like the healthcare services. The likes can greatly signify the organization is advancing. Social publishing site Involves main blogs where short form messages can be shared between the users. Blogs such Twitters increase the awareness of the healthcare services across the globe. People like to visit such places and when they are online they will meet with the message advertising the best health care in that region. The significance of social media marketing campaign in organizations Provide training to medical personnel Social media marketing provides platforms where medical trainees can ask questions and immediately get the feedback. Such campaigns enable organizations to be considered the best in across the globe (Huesch et al, 2016). Sharing of different pictures on how to treat certain types of diseases in the community makes it faster for the healthcare to develop. Provide live procedures on how to deal with diet issues Diet practice has been a major problem since people do not understand what to take at what time. Media assist people with a clear procedure on how to balance their diet for a healthy living. Such kinds of training methods enable organizations to be known all over. Give the best information about health to all patients across the globe People tend to search online for doctors who can provide the best medication services. Through such platform information about symptoms and treatment of diseases can easily be shared from the doctor to the patient. It gives a good chance for the doctor together with the healthcare to be recognized across geographical regions. Pro and cons of social media marketing Pros of social media marketing It is the fastest way of sharing health problems. For instance, if there is a new medicine in the market is the easiest method to reach people who are far from the healthcare. Also, it attracts a large audience when compared to the traditional way of passing information. Thus, it uses a low Social marketing campaign 5 amount of capital for patients to receive medication, the healthcare can only spend a little to post information and it reach a big number of people (Huesch et al, 2016). In addition, it provides blogs in which patients interact with doctors. For example, Twitters can provide a platform where patients can ask questions and get feedback instant. Cons of social media marketing When the information reaches the social media platforms the owner can longer adjust the message. It makes things to be difficult since the message cannot be changed. Some discussions are time-consuming because others can even take up to five hours before the conclusion is found (Huesch et al, 2016). Also, the information is passed to everybody who is online and hence those who have a negative attitude towards the organization can easily spread bad information regarding the healthcare facility. Conclusion In conclusion, the healthcare organization can use social media marketing for them to achieve the best healthcare services. Through such campaigns, healthcare can reach many clients and provide quality services within a very short time. Therefore, for a healthcare facility to develop faster and provide better health services, the use of social media marketing campaign is the best method to reach and satisfy clients. Social marketing campaign 6 References FULGONI, G. M. (2015). How Brands Using Social Media Ignite Marketing and Drive Growth. Journal Of Advertising Research, 55(3), 232-236. doi:10.2501/JAR-2015-004 van Noort, G., Antheunis, M. L., & J. Verlegh, P. W. (2014). Enhancing the effects of social network site marketing campaigns. International Journal Of Advertising,33(2), 235-252. doi:10.2501/IJA-33-2-235-252 Jayaram, D., Manrai, A. K., & Manrai, L. A. (2015). Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications. Journal Of Economics, Finance & Administrative Science, 20(39), 118-132. doi:10.1016/j.jefas.2015.07.001 Huesch, M. D., Galstyan, A., Ong, M. K., & Doctor, J. N. (2016). Using Social Media, Online Social Networks, and Internet Search as Platforms for Public Health Interventions: A Pilot Study. Health Services Research, 511273-1290. doi:10.1111/1475-6773.12496 Social marketing campaign 7