Fundraising plan A. Identify your objectives and goals for the fund raiser. Explain the benefit to University and Students. B. Identify your target patron and how you will generate lead and qualify them. Determine the number of leads you will need What do you think the average gift will be and your reasoning What is your intended conversion rate? How will you keep track of leads and calls? C. How will you communicate with patrons What is your selling message? D. People - forecast how many people you will need. Identify what kind of people do you need? Explain how you will recruit these people. Explain how you will motivate people Determine the training that will be needed for the sales people. E. Performance - How will personnel be monitored and performance evaluated. How do you measure your performance of the people?