Gabi is visiting a new city for work and wants to get breakfast before she walks to the office. Since she is unfamiliar with the local eating establishments, she looks for a restaurant she recognizes and that she can count on for a quick meal and good coffee. Right down the street from her hotel is a Starbucks. It is Gabrs favorite place to grab a coffee and quick meal, so she walks into the store. What does Gabrs experience with Starbucks illustrate about a brand creating value for a customer? a decreasing the loss of Gabi's sale to a Starbucks competitor because of its established competitive advantages in her mind Ob influencing Gabi to discover other local coffee shops creminding Gabi of an unpleasant experience at Starbucks. Thelma's Treats of Des Moines, Iowa.created a unique package to market its fresh cookies. What does its packaging achieve in the way of brand positioning in the customer's mind? O a.creates an association with Thelma's products and ovens b.creates a distinct connection of Thelma's brand with the qualities of home-cooked freshness O c.creates an association of Thelma's with cardboard boxes QUESTIONS Sara pays a franchising fee to Burger King and opens a new Burger King restaurant in her town. She must pay a percentage of her revenue to Burger King headquarters in order to continue to use its brand, Sara's Burger King franchise store is an example of what type of branding strategy? a. co-branding b. brand licensing Ocline extensions QUESTION G A medicinal product needs a new packaging design. What attributes do marketers need to ensure are built into the packaging for this product? a quality, safety, instructions, legal compliance Ob aesthetic beauty, Sustainability, convenience O caffordability, distinction, aesthetic beauty QUESTION 7 Disney positions its brand as 'a magical world where your dreams come true in its brand positioning, what goal does Disney achieve? O a.creates a continually changing message to match the general market trends O b. specifically identifies the product and services it offers c highlights its differentiating qualities why it is superior to its competitors and what that means to its target customers