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Gaylord Industries is selling their latest version of the Gaylord Gizmo exclusively through their own website. They earn $100 in gross profit with each sale.
Gaylord Industries is selling their latest version of the Gaylord Gizmo exclusively through their own website. They earn $100 in gross profit with each sale. Please help analyze their e-commerce results. Gaylord spent $100,000 on digital ads on the new Gaylord Gizmo, paying a $4 CPM for those ads (i.e., every $4 buys 1,000 online impressions). The ads had a 0.5% click-through rate and the bounce rate for those who clicked was 60%. Of those web visitors who didn't bounce, 30% of them put a Gizmo in their shopping carts. This resulted in 3,000 sales of Gaylord Gizmos. And here is your challenge question, requiring a little high school algebra. Let's say the average session length for these website visits was 2.0 minutes. That average is a mix of the average session length for those who didn't bounce combined with 0.0 minute sessions for all the bounces. What is the average session length for just the site visitors who didn't bounce
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