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GDPEST analysis: generally starts with identifying relevant changes in the environment and then analyzing how relevant changes in the environment are opportunities and / or
GDPEST analysis:
generally starts with identifying relevant changes in the environment and then analyzing how relevant changes in the environment are opportunities andor threats to the firm or industry being analyzed
focuses on analyzing and assessing the attractiveness of the industry in which the focal firm competes.
focuses on analyzing and assessing the the firm's resources and capabilities
all of the above.
point
An example of issue in the economic segment of the general environment is
a recession
poor industry profitability
poor firm profitability
none of the above
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