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Geely is a car manufacturer based in China, however, it has a joint venture relationship with Proton Malaysia. Proton has recently launched x50 series of
Geely is a car manufacturer based in China, however, it has a joint venture relationship with Proton Malaysia. Proton has recently launched x50 series of mini SUV cars in Malaysia which are almost entirely based on Geely's Binyue model in China.Explain the technology transfer based on this scenario and discuss four challenges faced by Proton based on Geely and Proton's joint venture.
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