GENERAL ENVIRONMENT RESEARCH

PEST-DEG Analysis - Broad Market Forces Influence Industry (DRAFTKINGS)

Make sure that you clearly identify the strength of each force and provide a robust explanation of the force relevant to the industry. Make sure to include citations.

Item1: Political / Legal

Strength of Force? (Strong, Medium, Weak)

To what extent do the laws and regulations of the U.S. government significantly influence the performance of the industry? Give examples.

Is this force more of a threat or opportunity to the industry, or both? (Explain)

Item 1 Submission:

[Give the one word answer then write a 2 sentence explanation]

[Enter your submission text/data here. Match your answers to the bullet question posed]

Item 2: Economic

Strength of Force?

To what extent does the broader economy significantly impact industry performance? Give examples.

Is this force more of a threat or opportunity to the industry, or both? (Explain)

Item 2 Submission:

[Enter your submission text/data here. Match your answers to the bullet question posed]

Item 3: Sociocultural

Strength of Force?

To what extent do social trends - diversity, work-life balance, etc. - significantly influence demand for the industry's products or services demanded in the next five years? If you believe there this is a strong force, you must explain which trends are important (impactful) and why.

Is this force more of a threat or opportunity to the industry, or both? (Explain)

Item 3 Submission:

[Enter your submission text/data here. Match your answers to the bullet question posed]

Item 4: Technological

Strength of Force?

To what extent do new technologies significantly influence the operations of the industry now or within the next five years? Give examples.

Is this force more of a threat or opportunity to the industry, or both? (Explain)

Item 4 Submission:

[Enter your submission text/data here. Match your answers to the bullet question posed]

Item 5: Demographics

Strength of Force?

Are there any demographic statistics and trends that you believe significantly influence the performance of the industry now or within the next five years? Give examples

Is this force more of a threat or opportunity to the industry, or both? (Explain)

Item 5 Submission:

[Enter your submission text/data here. Match your answers to the bullet question posed]

Item 6: Environmental

Strength of Force?

To what extent do environmental factors significantly influence the industry (i.e., climate, sustainability) now or within the next five years? Give examples.

Is this force more of a threat or opportunity to the industry, or both? (Explain)

Item 6 Submission:

[Enter your submission text/data here. Match your answers to the bullet question posed]

Item 7: Global

Strength of Force?

To what extent do general environment factors in other countries where the industry operates affect the performance of the industry? Give examples

Is this force more of a threat or opportunity to the industry, or both? (Explain)

Item 7 Submission:

[This is not really relevant to this company because it is primarily U.S./North American, but discuss why it's not relevant so I know you understand the concept]

[Enter your submission text/data here. Match your answers to the bullet question posed]