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General Ford (GF) Auto Corporation is developing a new type of compact car. This car is assumed to generate sales for the next 10 years.

General Ford (GF) Auto Corporation is developing a new type of compact car. This car is assumed to generate sales for the next 10 years. GF has gathered information about the following quantities through focus group with the marketing and engineering departments:

  • Fixed cost of developing car
  • Variable production cost
  • Selling price
  • Demand
  • Production
  • Interest rate

Objective

GF wants to develop a simulation model that will evaluate its net income for this new car based on its production quantity and selling price.

Variables and Attributes

Variable

Variable Type

How Measured

Related to

Fixed production cost

Input Variable

Total Amount in $

Fixed cost

Variable production cost

Input Variable

Total Amount in $

Variable cost

Inflation rate

Input Variable

%

Variable cost

Selling price

Input Variable

$

Sales revenue

Demand

Input Variable

Integer

Sales revenue

Production policy

Input Variable

Statement (define a constant value)

Production quantity

Year-end discount for leftover

Input Variable

$

Sales revenue

Mathematical representation for calculating dependent (intermediate) variables

  1. Production Quantity = Demand + (Demand * Production Policy Factor)
  2. Selling Price = Unit Price + (Inflation Rate * Constant K1 )
  3. Fixed Production Cost = Fixed Cost + (Inflation Rate * Constant K2 )
  4. Variable Production Cost = Variable Cost + (Inflation Rate * Constant K3 )
  5. Sales Revenue = (Demand * Selling Price) – Year-End Discount for Leftovers
    (We assume Production Quantity always exceeds the Demand)
  6. Total Fixed Cost = Production Quantity * Fixed Production Cost
  7. Total Variable Cost = Production Quantity * Variable Production Cost
  8. Total Cost = Total Fixed Cost + Total Variable Cost
  9. Net Income = Revenue – Total Cost

Draw the corresponding influence diagram

As you see the last line (9) talks about Net income. This is your outcome and as you know its symbol is a hexagon. Then to decompose it check what variables are used to compute net income. The revenue and total cost! So continue this way to draw your influence diagram.

To implement it check the advertising budget in class exercise. These might be of help.

Build the influence diagram in Excel with the following input variable values:

Demand = 10,000

Production Policy = Prudent (0.1)

Inflation Rate = %2

Unit Price = $14,000

Fixed Cost = $2,000

Variable Cost = $1,500

Year-End Discount for Leftovers = $1,000,000

Constants

Value

K1

50000

K2

2000

K3

3000

What is the Outcome Variable and its value?

Forecasting next five years' profits

Assume demand increased by %10 percent for the next 5 years. Calculate the net present value of the next 5 years' profit. Use %8 interest rate.

Year

Yearly Demand

Production Quantity

Sales Revenue

Total Fixed Cost

Total Variable Cost

Total Cost

Net Income

0

1

2

3

4

5






















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