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Generally speaking, what are some of the reasons that products fail? Choose three products that have failed and explain how and why they failed. If
- Generally speaking, what are some of the reasons that products fail?
- Choose three products that have failed and explain how and why they failed.
- If were the marketing manager promoting the product, what would you have done differently so that the product would have not failed?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
