generate a strategic analysis for Singapore Airlines. Your answer should include internal and external environmental analysis, identify a key issue facing the company, and suggest possible strategic options to address the issue. it should also include Executive Summary : The big picture assessment, solution, and likely impact

External Analysis : Which environmental forces are most likely to influence the firm's actions and future performance: international competitive, economic, political, cultural, technological, or legal forces or actors? Who are the firm's present/future stakeholders? Use these questions to develop list of 3-4 of the most significant opportunities and threats and briefly discuss why each is important.

Internal Analysis : What are the firm's sources of competitive advantage? Has the firm approached strategic management in a way that leverages its competitive advantage and/or potential for success? Does the firm follow a strategy appropriate for the matrix of environmental forces? Use these questions, and others, to develop a list of strengths and weaknesses and briefly discuss their impact. What are its resources and capabilities?

Action Recommendations : What is your proposed strategic action plan? Do you have specific and feasible recommendations which address most of the salient issues you identified in the sections above?