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George is buying his first house. He has spent a month looking at houses and comparing attributes such as price and location. He has contacted
George is buying his first house. He has spent a month looking at houses and comparing attributes such as price and location. He has contacted several real estate agents to look at different types of houses. George is most likely exhibiting
dissonancereducing buying behavior
marketing myopia
varietyseeking buying behavior
complex buying behavior
consumer capitalism
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