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George is buying his first house. He has spent a month looking at houses and comparing attributes such as price and location. He has contacted

George is buying his first house. He has spent a month looking at houses and comparing attributes such as price and location. He has contacted several real estate agents to look at different types of houses. George is most likely exhibiting ________.
dissonance-reducing buying behavior
marketing myopia
variety-seeking buying behavior
complex buying behavior
consumer capitalism

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