GGeorge wanted a home in the St. Paul area. He was willing to pay a premium price for it even though there were other homes in other areas that were better valued. When George was asked why he was willing to pay so much, he told the sales associate that he worked in that area and that he wanted his children to attend school in a specific school district. George's willingness to pay top dollar for a home in St. Paul is because of which characteristic of value? Conformity Situs Utility Scarcity