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Ghose and Han (2014) found that the elasticity of demand for Google Play apps is -3.7. This elasticity applies to a small college town where

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Ghose and Han (2014) found that the elasticity of demand for Google Play apps is -3.7. This elasticity applies to a small college town where consumers buy approximately 1000 apps per month. If price rises by 5%, what would the effect on quantity demanded? Would revenue rise or fall

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