Gina, a sales manager, has increasing pressure from other vendors who have shifted production of their parts overseas. She calls one of her customers who normally buys at least once a month, but hasn$$t placed an order with Gina in three months. The customer states that they are buying from an alternate supplier based on price. Gina is competing for orders with companies who have reduced costs by shifting production overseas. Gina faces the management challenge involved with:

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