Giselle

I would also suggest that you invest in a social media analytics platform to see the details of how each post$/$engagement is performing.

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That's a great idea. It is important to track these if we really want to measure the success of the campaign.

I don't think we want to spend the extra money. If you could just let us know if our sales have increased, that will be a better measure of our success with the campaign.

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