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Give a brief back ground of EasyJet Public Limited Company with their firm's global operations. 2. Evaluate the market environment in the UAE, to analyze

  1. Give a brief back ground of EasyJet Public Limited Company with their firm's global operations. 2. Evaluate the market environment in the UAE, to analyze the market potential for the this company EasyJet PLC. 3. What are the major sources of risk facing the company? 4. Formulate an overall corporate strategy for pricing and promotion. 5. Suggest some ways to help improve long term profitability of the firm from the new market.

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