Question
give an example of a promotional campaign that used both traditional media and online media, what examples of both the traditional examples and online examples.
give an example of a promotional campaign that used both traditional media and online media, what examples of both the traditional examples and online examples. please include What traditional media was used? What online or nontraditional media was used?How integrated were the two types of media?Did the different media have similar objectives or different objectives?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
