Give real examples of proactive and reactive stimuli in the business world, preferably companies. As shown in the attached photo:

On the one hand, the proactive stimuli, which is a strategy based on the anticipation of market trends, knowing how to predict the threats and opportunities to be taken into account in the company's decisions. This exclusive information allows the company to know the size of the market in which it will be able to operate and to differentiate itself and offer unique products compared to its competitors. This will also allow him to make profits, economies of scale and technological innovations. And on the other hand, the reactive stimuli, which is a strategy, as the name indicates, on how to react to an unanticipated event, trying to minimize it or to prevent it from happening again. This can lead to overproduction, overcapacity, or to giving up domestic sales. There is no market analysis and planning strategy, which can save time and energy, however, the company may face great pressure from competitors. In general, it is a strategy that is based on short-term and must act quickly to avoid damage and losses, which can be interesting to respond quickly to customer needs.