Question: Give three specific examples of how a sponsor might activate their partnership with a sport property. Describe the three endorser characteristics related to congruency,

Give three specific examples of how a sponsor might activate their partnership with a sport property.

Describe the three endorser characteristics related to congruency, then give an example of an endorsement that demonstrates all three.

Describe three hindrances to sponsorship and give an example of how a property can protect themselves against each.

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Activating Sponsorship with a Sport Property 1 Branding and Visibility A sponsor might activate their partnership by prominently displaying their logo ... View full answer

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