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Given an actual market for ice cream of 6 4 , 0 0 0 litres, forecasted market for ice cream of 6 0 , 0

Given an actual market for ice cream of 64,000 litres, forecasted market for ice cream of 60,000 litres, actual sales of 3,200 litres, projected market share of 4.75%, and a standard contribution margin of $1.3. what is the market share variance?

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