Given below is a summary of a businesss performance for the first three months:

	Jan	Feb	Mar
	AED000	AED000	AED000
Revenue	400	480	450
Cost of Sales	210	270	260
Expenses	140	144	141
Interest	-	-	-
Shareholders Funds	240	290	319
Loan	-	-	-

For each month of the year, complete the table to calculate the following performance indicators:

1. Gross profit margin
2. Operating profit margin
3. Percentage of expenses to revenue
4. Return on capital employed
5. Comment on what the performance measures indicate about the business activities for the first 3 months
6. Explain the limitations of the above analysis

	Jan	Feb	Mar
Gross profit margin
Net profit margin
% expenses to revenue
Return on capital employed

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