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Given company: Bunnings Hardware Warehouse In this assessment, students need to conduct research to identify THREE Bunnings relevant marketing activities (e.g., advertisement, sales promotions, new
Given company: Bunnings Hardware Warehouse In this assessment, students need to conduct research to identify THREE Bunnings relevant marketing activities (e.g., advertisement, sales promotions, new product development, branding strategy), and analyze how Bunnings applies the knowledge and theories on learning and memory into the development of these identified marketing activities. Students need to support their reports with minimum of TEN (10) references from suitable, reliable, and academically acceptable sources, which include textbooks, journals, newspapers, published theses, and in terms of this assessment, Bunnings official website. The report must contain: o Cover page O Table of content O Introduction O Discussions with suitable headings and subheadings O Conclusion O List of references that align with approved referencing format The report will be marked based on the criteria listed in the assessment rubric. Presentation: 1,500 words (+10%). The word count excludes the cover sheet, table of contents page and references
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