Given the competitive landscape of the grocery market in Australia, Dija have highlighted that they would like to focus on developing an effective customer retention strategy. Accordingly, suggest the following for Dija:(10 marks)

• An effective contact strategy outlining the different steps from "Welcome" to "Conversion", including possible content(4 marks)
• 2 customer retention strategies outlining:(6 marks)
  • What the strategy is
  • Why it would be effective
  • How you would implement it