Given the data found in the Capstone Courier regarding company plant capacity, calculate the total plant capacity (all companies first shift capacity) in the Low End segment. See Capstone Courier page 4 (example data below). Follow-up question, assume you are product Bead. What portion (percentage) of the Low End market does Bead have in total (segment) capacity? Explain your answer.

To further clarify the question, we need to be aware of the comparison between our desired market share and our production capacity. For example, if our goal is to capture 30% of a given market, but we only have 10% of the market's production capacity, then it simply is not going to happen. Obviously goals must be realistic, and companies must build capacity with their realistic market share goals in mind.

Maximum Attainable Market Share = (Company maximum production level + Units in Inventory) / Total Segment Demand (x 100 to convert to %).

Production Information Production Information