Question
Given the key financial data for Nike Inc. and Adidas Corp. in Tables 1 & 2, answer the following questions in paragraph form - Following
Given the key financial data for Nike Inc. and Adidas Corp. in Tables 1 & 2, answer the following questions in paragraph form
- Following the plan laid out by the former CEO Mark Parker to investors in 2015, Nike grew from $30 billion in annual revenues to $44 billion during 2015-2021. Did Nikes plan and actions also improve its ROE? If so, what do you think were the causes of the improvement of Nikes ROE between 2015 and 2021? Use the DuPont equation components to explain (DuPont equation: ROE = Profit Margin * Asset Turnover * Equity Multiplier)
- Do you think Nikes strategic development increased its competitive advantage? Use the key financial data of Nike and Adidas in 2015-2021 to explain.
Table 1 Nike Inc. Key Financial Data in Fiscal Year 2015-2021 Total current assets Total long-term assets Total assets Total current liabilities \begin{tabular}{|r|r|r|r|r|r|r|} \hline 2015 & 2016 & 2017 & 2018 & 2019 & 2020 & 2021 \\ \hline 15,587 & 15,025 & 16,061 & 15,134 & 16,525 & 20,556 & 26,291 \\ \hline 6,010 & 6,354 & 7,198 & 7,402 & 7,192 & 10,786 & 11,449 \\ \hline 21,597 & 21,379 & 23,259 & 22,536 & 23,717 & 31,243 & 37,740 \\ \hline 6,332 & 5,358 & 5,474 & 6,040 & 7,866 & 8,284 & 9,674 \\ \hline \end{tabular} Total long-term liabilities Total liabilities Stockholders' equity Revenue Operating income Net income Profit margin Total asset turnover Equity multiplier Return on equity (ROE) Table 2 Adidas Corp.'s Key Financial Data in Fiscal Year 2015-2021Step by Step Solution
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