Given where and how you intend to compete, what are the key elements required for you to develop a competitive advantage relative to your competitors? You will need to support this through industry and competitor research. Apply the concepts of competitive advantage, articulate your values. Based on your values and the competitive landscape (i.e., external, and internal analysis) state your personal vision and mission in terms that will both target and attract your ideal customer. Research SMART goals. Based on your understanding, list five SMART goals that you will need to pursue and achieve to reach your vision. Note: Each goal should meet the definition of SMART