Gizmotron's Product Rollout

This project is for Gizmotron's rollout of a new product in the Chicago area. Specifically, this project will break down a marketing campaign for the Chicago area. The project consists of three major parts: publicity, events, and sales/marketing.

Publicity will encompass the media surrounding the event. Mailings and radio/TV ads will be used to advertise the event. The mailings include paper mailings as well as electronic mailings. The key deliverables for these mailings include graphic design and developing a brochure. The key deliverables of the radio and TV ads will require scripting and slotting.

The events portion of the project will consist of venue identification and setup, catering, and agenda finalization. Venue identification and setup and catering will be contracted out to other companies. The key deliverables of agenda finalization will comprise of contracting and product promotion planning.

Sales/marketing includes message development, marketing analysis, surveys, and legal approval. Message development deliverables include draft proposal development and executive approval. The survey deliverables includes focus groups and web surveys. The surveys will also require legal approval. Lastly, the deliverables for marketing analysis includes the radio listener report and the TV watchers report.