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Global Healthcare Strategy Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages?
Global Healthcare Strategy
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages?
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There can be several reasons why global strategies fail even for companies with powerful brands and bordercrossing advantages Here are some common factors that contribute to the failure of global stra...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
