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Global Hospitality Management 1. Students will come up with an idea for a new restaurant in the QSR (Quick-Service Restaurant or Fast Food) North American

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Global Hospitality Management 1. Students will come up with an idea for a new restaurant in the QSR (Quick-Service Restaurant or "Fast Food") North American restaurant market. QSR restaurant examples in North America include Mcdonald's, Burger King, Wendy's, KFC, Dairy Queen, Arby's Freschi, and much more. Do not choose a restaurant concept that is already on the market! Come up with your own QSR restaurant concept. In your explanation, include the following information: . the restaurant's potential name . food and beverages served - what items would be on your menu? . prices for products - what do you believe your prices might be? target market(s) - what specific customers are you hoping to draw to your QSR restaurant? 2. Students will apply the "8 Ps of Service Marketing" to their own QSR restaurant concept under development. Explain each component with examples for your own QSR restaurant concept in the table belO. Note: Use full sentences in your answer. No bullet points of any type are allowed. Use specific examples and details to support your ideas. a). Product b). Place c). Promotion d). Pricing e). People f). Programming g). Partnership h). Physical Evidence

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