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Glven the following data from a Comparative Competitive Efforts page in the CIR: Your ndustry Your Company Averagevs. Ind. Avg Company $44.00 4.0 350 11,000

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Glven the following data from a Comparative Competitive Efforts page in the CIR: Your ndustry Your Company Averagevs. Ind. Avg Company $44.00 4.0 350 11,000 WHOLESALE SEGMENT Wholesale Price ($ per pair) S/Q Rating (1 to 10 stars) Model Availability Brand Advertising ($000s) Rebate Offer ($ per pair) Delivery Time (weeks) Retailer Support (S per outlet) Retail Outiets Celebrity Appeal Brand Reputation (prior-year average) Pairs Demanded Gained/Lost (due to stockouts) Pairs Sold (000s) Market Share (%) $53.83 6.3 300 14,350 3.40 2.8 wks 4,675 1,538 -18.3% -36.5% +16.7% -23.3% +17.6% +7.1 % +17.6% -34.5% 9.9% 3 wks 5,500 1,007 63 2,773 -16 2,757 11.4% 76 2,413 0 2,413 10.096 +14.9% +14.3% Based on the above data for your company, which of the following statements is false? O Your company's pairs sold were 16.000 pairs lower than they would otherwise have been O Your company's branded sales volume and market share in the Wholesale segment were O Your company's branded sales volume and market share in the Wholesale segment were because of insufficient warehouse inventory to fill all orders received from retailers. Your company had a very sizable price-based competitive advantage of 18.3%. negatively impacted by your company's competitive effort in branded advertising and by outlets stocking your company's brand. your company's low celebrity appeal rating, low brand reputation, and small number of retail positively impacted by your company's above-average delivery time. o Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 11.4% market share

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