Go to H. J. Heinzs Web site and obtain a copy of its most recent annual report.

a. What are Heinzs business segments? Are Heinzs operating segments based on product/

industry or geographic groupings?

b. Examine the segment-disclosure totals for revenues, profits, and assets. Do they agree

with the totals reported in the consolidated financial statements?

c. How significant is intersegment revenue? From this analysis, is Heinz primarily horizontally

or vertically integrated, or a conglomerate?

d. What geographical area provides most of Heinzs revenues? Would you consider

Heinz a multinational corporation? Why or why not?

e. Qualitatively, do you consider Heinzs segmental reporting to be adequate? What additional

information or details would you like to see disclosed regarding its segments?