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Go to Interbrand's Web site ( www.Interbrand.com(Links to an external site.) ). Compare the top 10 brands from the current year to the list from
Go to Interbrand's Web site (www.Interbrand.com(Links to an external site.)). Compare the top 10 brands from the current year to the list from the previous year.
- What brands entered the top 10, and which ones left the top 10?
- What contributed to these shifts in brand value?
- Which brands showed the most increases or decreases in brand value? Why?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
