Go To Market

Time to use all your market research expertise. I have already made optimal CHANNEL and ADVERTISING choices for your target market, so no need to worry about those requirements. Be aware that there is one COMPETITOR that is targeting the same LUXURY TRENDFOLLOWER segment that you are, so you are not alone? You will need to be especially careful when making choices in the BACKPACK and PRICING areas.

Remember, we have two goals. The first is to have a FEATURE DESIRABILITY of at least $90\%.$ This means that the features of your backpack must align very closely with the PREFERENCES of the LUXURY

TRENDFOLLOVEPBEgment. Second, you

Using Market Research

Assignments: SP$24$ BUSML $3250-$ Princ o$..$

connect

Go To Market

THertise. I have already made optimal

CHANEL and ADVERTISING choices for

your target market, so no need to worry

about those requirements. Be aware that

there is one COMPETITOR that is targeting

the same LUXURY TRENDFOLLOWER

segment that you are, so you are not alonet

You will need to be especially careful when

making choices in the BACKPACK and

PRICING areas.

Remember, we have two goals. The first is to

have a FEATURE DESIRABILITY of at least

$90\%.$ This means that the features of your

backpack must align very closely with the

PREFERENCES of the LUXURY

TRENDFOLLQUEOBEgment. Second, you