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Go to www.levis.com.au. Levis Strauss is a brand that is 150 years old. But the long dominant player in the jeans and apparel industry has

Go to www.levis.com.au. Levis Strauss is a brand that is 150 years old. But the long dominant player in the jeans and apparel industry has struggled in recent years to regain market share that it has lost to more youthful brands like Sass and Bide. Visit their website and discuss what strategies the company appears to be using to attract Generation Y (30 million plus individuals born between 1979 and 1994). What forms of learning is the company attempting to use to reacquire a youthful audience? Be specific in your description and provide illustrations of your ideas from the website to support chapter concepts.

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