GoGurt Dunkaroos : https://www.yoplait.com/go-gurt/

Yoplait would like to understand consumer response to the new product they launched.

Step 1 : What is the current research problem?

Step 2: Choose the Market research design?

Step 3: Choose the Method to Collect Primary / Secondary Data?

Step 4: What sample design should be selected?

Step 5: How will you collect data? Give practical thoughts on the feasibility of collecting this data?

Step 6: What could be the possible format of data? Structured or unstructured?

Step 7 : Give a Sample Finding which you are expecting to find.