Goldberg Company Limited manufactures a range of electronic products including cameras, smart phones, personal computers, and audio equipment. It uses a functional structure to organize staff members.In todays competitive and complex business conditions, Goldberg need to concentrate on the issues that generate long term success. Typically this means satisfying the customer, improving productivity and creating shareholder value along with creating an organization that can adapt and learn. However recently the company received a lot of customer complains about late shipments. Production department complained that the Bill of Materials issued by the Engineering Department was not updated.Planning Department complained that production efficiency was not up to the standard. Base on the above scenario, a management team was appointed to review the current situation and implement necessary changes. All related managers, including the Production Manager, Planning Manager, R&D Manager, and Engineering Manager were interviewed. They all replied that they were busy and could not supervise so much work across different department. Assume you are a member of this management team.

(a) Discuss the limitations and problems associated with the above management organization structure

(b) Discuss any two organization structures that you would recommend to improve the communicate problems between each departments.

(c ) Would you suggest the Balanced Scorecard is as a strategic management tool that would assist the company in long term success? Why?