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Goodlife fitness chain wants to identify the type of people who are currently using the gym and the physical fitness activities they are doing. Gyms
Goodlife fitness chain wants to identify the type of people who are currently using the gym and the physical fitness activities they are doing. Gyms will compare this data with existing demographics in the surrounding area to determine which activities should be most aggressively marketed. Which tools are best for this type of research?
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To identify the type of people currently using the gym and the physical fitness activities they are doing as well as to compare this data with existin...
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Entrepreneurship Successfully Launching New Ventures
Authors: Bruce R. Barringer, R. Duane Ireland
4th Edition
0132555522, 978-0132555524
