Google Google - Jordan 11 HD Movie Zone e Watch romance M Omail Youtube Maps 2. Translate ACCT-205-90-1.1 Individual Assignment-3 For this assignment, you will need to prepare a media budget. Often marketers are expected to arrive at a cost for their marketing plan. In consumer markets advertising expenditures can often represent a large portion of the marketing cont. Assume that you are selling a line of running shoes and the following is a campaign that your bra created, estimate the advertising budget. Part-1 Using Delaware as your test market, calculate the advertising cost using The News Journal (une the cost figures given in the Advertising Level handout), Sunday Circulation Total Number of Households Total 139,857 Delaware 126,832 298,765 New Castle County, Del. 102,491 188,974 Kent and Sussex countles, Del. 24.443 109.781 Other Outside NDM 12.925 Beside the expense of running the advertising, it cost you $10,000 for the creative work: A) Calculate the cost based on 1/3 page advertisements once per week for one quarter (13 weeks). (B) Calculate the roach and GRP of the media buy for each are given over the quarter (C) How does this compare to the guidelines given to you? Part 2 To get an idea of how much the advertising will cont If the product is sold nationally calculate the following (A) To launch the product, your company plans to run page monthly advertisement in Atlantic Monthly for 1 year) (B) For the normal campaign, you should plan to conduct an internet campaign it cost you $50 per month for hosting, plus 525,000 to build the website. To direct people to website dedicated to the running shoe, you will use an internet advertising campaign. Use the average cost figure for internet advertising and a population of 6,649.900 males and 6,329,104 female (approximately the population that are regarded as dedicated runners in the USA) This campaign wil (C) In addition, using the other magazines listed below, calculate the cost to run a page advertisement for 5 months Magazine Subscription MEN'S HEALTH 1.669,505 SHAPE 1,033,442 SPORTS ILLUSTRATED 3,223,772 FITNESS 1,175,201 (0) How much would cost to run an advertising campaign on alevision in the towenty five us markets for one year order to handout for costs and population? Google Google - Jordan 11 HD Movie Zone Watch romance M. Using Delaware as your test market, calculate the advertising cost using The News Journal (ute the cost figures prven in Advertising Level bandous Gmail Youtube Maps Translate PACCT-405-90-1-11 Sunday Circulation Total Number of Households Total 139,857 Delaware 125,932 298,755 New Castle County. Del. 102.491 188,974 Kent and Sussex counties, Del 24.441 109,781 Other Outside NOM 12,925 Beside the expense of running the advertising, it cost you $10,000 for the creative work. (A) Calculate the cost based on 1/3 page advertisements anca per week for one quarter (13 weeks). () Calculate the reach and GRPs of the media buy for each area given over the quarter. (C) How does this compare to the guidelines given to you? Part-2 To get an idea of how much the advertising will cost if the product is sold nationally calculate the following: (A) To launch the product, your company plans to run page monthly advertisement in Atlantic Monthly (for 1 year). (8) For the normal campaign, you should plan to conduct an internet campaign. It cost you $50 per month for hosting, plus $25,000 to build the website. To direct people to a website dedicated to the running shoe, you will use an internet advertising campaign. Use the average cost figure for internet advertising and a population of 6,649,900 males and 6,329,104 female (approximately the population that are regarded as dedicated runners in the USA). This campaign wil (C) In addition, using the other magazines listed below, calculate the cost to run % page advertisement for 5 months Magazine Subscription MEN'S HEALTH 1,659,505 SHAPE 1,633,442 SPORTS ILLUSTRATED 3.223.772 FITNESS 1.175,201 (D) How much would it cost to run an advertising campaign on television in the top twenty-five US markets for one year (refer to handout for costs and population? Part-3 (A) Compare the costs of the various forms of advertising above, address which one is best for your particular situation and why? Then total these costs and provide an advertising budget. (B) what cost are missing from the Internet campaign? Google Google - Jordan 11 HD Movie Zone e Watch romance M Omail Youtube Maps 2. Translate ACCT-205-90-1.1 Individual Assignment-3 For this assignment, you will need to prepare a media budget. Often marketers are expected to arrive at a cost for their marketing plan. In consumer markets advertising expenditures can often represent a large portion of the marketing cont. Assume that you are selling a line of running shoes and the following is a campaign that your bra created, estimate the advertising budget. Part-1 Using Delaware as your test market, calculate the advertising cost using The News Journal (une the cost figures given in the Advertising Level handout), Sunday Circulation Total Number of Households Total 139,857 Delaware 126,832 298,765 New Castle County, Del. 102,491 188,974 Kent and Sussex countles, Del. 24.443 109.781 Other Outside NDM 12.925 Beside the expense of running the advertising, it cost you $10,000 for the creative work: A) Calculate the cost based on 1/3 page advertisements once per week for one quarter (13 weeks). (B) Calculate the roach and GRP of the media buy for each are given over the quarter (C) How does this compare to the guidelines given to you? Part 2 To get an idea of how much the advertising will cont If the product is sold nationally calculate the following (A) To launch the product, your company plans to run page monthly advertisement in Atlantic Monthly for 1 year) (B) For the normal campaign, you should plan to conduct an internet campaign it cost you $50 per month for hosting, plus 525,000 to build the website. To direct people to website dedicated to the running shoe, you will use an internet advertising campaign. Use the average cost figure for internet advertising and a population of 6,649.900 males and 6,329,104 female (approximately the population that are regarded as dedicated runners in the USA) This campaign wil (C) In addition, using the other magazines listed below, calculate the cost to run a page advertisement for 5 months Magazine Subscription MEN'S HEALTH 1.669,505 SHAPE 1,033,442 SPORTS ILLUSTRATED 3,223,772 FITNESS 1,175,201 (0) How much would cost to run an advertising campaign on alevision in the towenty five us markets for one year order to handout for costs and population? Google Google - Jordan 11 HD Movie Zone Watch romance M. Using Delaware as your test market, calculate the advertising cost using The News Journal (ute the cost figures prven in Advertising Level bandous Gmail Youtube Maps Translate PACCT-405-90-1-11 Sunday Circulation Total Number of Households Total 139,857 Delaware 125,932 298,755 New Castle County. Del. 102.491 188,974 Kent and Sussex counties, Del 24.441 109,781 Other Outside NOM 12,925 Beside the expense of running the advertising, it cost you $10,000 for the creative work. (A) Calculate the cost based on 1/3 page advertisements anca per week for one quarter (13 weeks). () Calculate the reach and GRPs of the media buy for each area given over the quarter. (C) How does this compare to the guidelines given to you? Part-2 To get an idea of how much the advertising will cost if the product is sold nationally calculate the following: (A) To launch the product, your company plans to run page monthly advertisement in Atlantic Monthly (for 1 year). (8) For the normal campaign, you should plan to conduct an internet campaign. It cost you $50 per month for hosting, plus $25,000 to build the website. To direct people to a website dedicated to the running shoe, you will use an internet advertising campaign. Use the average cost figure for internet advertising and a population of 6,649,900 males and 6,329,104 female (approximately the population that are regarded as dedicated runners in the USA). This campaign wil (C) In addition, using the other magazines listed below, calculate the cost to run % page advertisement for 5 months Magazine Subscription MEN'S HEALTH 1,659,505 SHAPE 1,633,442 SPORTS ILLUSTRATED 3.223.772 FITNESS 1.175,201 (D) How much would it cost to run an advertising campaign on television in the top twenty-five US markets for one year (refer to handout for costs and population? Part-3 (A) Compare the costs of the various forms of advertising above, address which one is best for your particular situation and why? Then total these costs and provide an advertising budget. (B) what cost are missing from the Internet campaign