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Google has announced they will phase out the use of third party cookies to deliver targeted ads. The plan is to phase out during 2022.
Google has announced they will phase out the use of third party cookies to deliver targeted ads. The plan is to phase out during 2022. This leaves marketers scrambling for new ways to deliver targeted messages. As the world is moving into 1:1 marketing or micro segmentation, discuss the implications for marketers/brands? What do you think some of the future strategies will be to give targeted messages to consumers.
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