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Could you explain the correct answer and reason for this question? The market research company SportsAtlas identified the metrics that sport industry executives find the

Could you explain the correct answer and reason for this question?

The market research company SportsAtlas identified the metrics that sport industry executives find the most valuable. All of the following metrics were included EXCEPT:

1.Consumer Demographics

2.Website Visits

3.Benchmarking

4.Viewership

5.Fan Engagement

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