1. Google's Lens image recognition tool can identify clothes, personal accessories like necklaces, or any other form of apparel. This makes it an easy way to find a shirt you saw around town.You don't even have to capture a picture to use it. Simply bring the piece of clothing into the viewfinder's frame and if successfully matched, Google Lens will highlight it with a little blue icon.After tapping this circle, the app will pull up a Google Shopping page (which itself is an aggregation platform). This provides you with links to multiple websites, such as Amazon and Walmart.In addition, Google Lens works with outfits. So when you scan another person's look, it will individually detect all the products they're wearing.

2.Amazon's

main app has a clothing-focused visual search engine as well. Called StyleSnap,

it functions as you'd expect and lets you find a dress by uploading a

picture.You can access the option by touching the camera icon on the Amazon

app's search bar, then scrolling over to StyleSnap. When you tap it, the app

will launch the camera view and you'll need to direct it towards the object of

clothing you want to scan. Alternatively, you can upload a picture from your

phone's gallery.If it's found on Amazon, it will add a little card at the bottom,

which you can drag up to check out the recommended product listings. At the

time of writing, Amazon StyleSnap is only available in the US.

3.Pinterest's

mobile apps feature a visual search tool called Lens that allows you to search

the social network's thousands of posts through images. Like Google Lens, this

can ID multiple items, such as an entire outfit. What's more, Pinterest will

show shopping links for matched products. For this functionality, Pinterest has

partnered with ShopStyle, a fashion and lifestyle shopping platform. Hence, you

won't find links to Amazon or other commerce websites.Pinterest Lens also has a

handy utility titled Lens the Look. It essentially lets you explore outfit

ideas with any clothes from your existing wardrobe as the starting point.So say

you have a nice dress and want to find new combinations you can try using it.

You can just upload a photo of the dress to Pinterest and it will bring up the

relevant attire ideas.

The VALS Types:

Innovatorsare successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services. Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.

Favorite Things:

BMW

Wired

sparkling water

a rewarding experience

Thinkersare motivated by ideals. They are mature, satisfied, comfortable, and reflective people who value order, knowledge, and responsibility. They tend to be well educated and actively seek out information in the decision-making process. They are well-informed about world and national events and are alert to opportunities to broaden their knowledge. Thinkers have a moderate respect for institutions of authority and social decorum but are open to consider new ideas. Although their incomes allow them many choices, Thinkers are conservative, practical consumers; they look for durability, functionality, and value in the products that they buy.

Favorite Things:

Subaru

Kiplinger's Personal Finance

a glass of wine

a substantive discussion

Survivorslive narrowly focused lives. Because they have few resources with which to cope, they often believe that the world is changing too quickly. They are comfortable with the familiar and are primarily concerned with safety and security. Because they must focus on meeting needs rather than fulfilling desires, Survivors do not show a strong primary motivation. Survivors are cautious consumers. They represent a very modest market for most products and services. They are loyal to favorite brands, especially if they can purchase them at a discount.

Favorite Things:

an American car

AARP Magazine

The 700 Club

a home-brewed cup of coffee

Believersare motivated by ideals. They are conservative, conventional people with concrete beliefs based on traditional, established codes: family, religion, community, and the nation. Many Believers express moral codes that have deep roots and literal interpretation. They follow established routines, organized in large part around home, family, community, and social or religious organizations to which they belong. As consumers, Believers are predictable; they choose familiar products and established brands. They favor U.S. products and are generally loyal customers.

Favorite Things:

Mercury

Cooking with Paula Deen

local TV news

a close-knit family

Achieversare motivated by the desire for achievement. Achievers have goal-oriented lifestyles and a deep commitment to career and family. Their social lives reflect this focus and are structured around family, their place of worship, and work. Achievers live conventional lives, are politically conservative, and respect authority and the status quo. They value consensus, predictability, and stability over risk, intimacy, and self-discovery. With many wants and needs, Achievers are active in the consumer marketplace. Image is important to Achievers; they favor established, prestige products and services that demonstrate success to their peers. Because of their busy lives, they are often interested in a variety of time-saving devices.

Favorite Things:

Honda

Every Day with Rachael Ray

low-calorie domestic beer

recognition at work

Striversare trendy and fun loving. Because they are motivated by achievement, Strivers are concerned about the opinions and approval of others. Money defines success for Strivers, who don't have enough of it to meet their desires. They favor stylish products that emulate the purchases of people with greater material wealth. Many Strivers see themselves as having a job rather than a career, and a lack of skills and focus often prevents them from moving ahead. Strivers are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers their ability to buy. As consumers, they are as impulsive as their financial circumstance will allow.

Favorite Things:

Chevrolet

Playboy

Coke Classic

win the lottery

Experiencersare motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities. Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis that they place on looking good and having "cool" stuff.

Favorite Things:

VW

Rolling Stone

Red Bull

to be entertained

Makersare motivated by self-expression. They express themselves and experience the world by working on itbuilding a house, raising children, fixing a car, or canning vegetablesand have enough skill and energy to carry out their projects successfully. Makers are practical people who have constructive skills and value self-sufficiency. They live within a traditional context of family, practical work, and physical recreation and have little interest in what lies outside that context. Makers are suspicious of new ideas and large institutions such as big business. They are respectful of government authority and organized labor but resentful of government intrusion on individual rights. They are unimpressed by material possessions other than those with a practical or functional purpose. Because they prefer value to luxury, they buy basic products.

Favorite Things:

Dodge Ram

Field & Stream

Budweiser

NASCAR

Question: Explain psychographic segmentation (VALS) of such app(shazam of clothes) in detail with context of following parameters:

innovators, thinkers, achievers, emulators, achievers, strivers, experiencers, makers, and survivors