GPS Marketers was contracted to do the marketing for Heart and Home, an online marketplace for handmade furniture and other home goods. Since there had been several high$-$profile data breaches in the news lately, part of their marketing strategy was to be prepared to respond quickly if a data breach ever occurred. GPS worked closely with the IT department and was prepared to notify the right people, including those affected, within $24$ hours. They also ensured that customers were educated about protecting their data. Why is it important for marketers to care about data breaches?

Protecting data should be important to marketers because it demonstrates that a company is above corruption.

Marketers need to care about protecting customers$$ data because customers shouldn$$t have to be responsible for protecting it themselves.

Being aware of the potential for data breaches helps marketers build security into their marketing campaigns.

Because hackers can cause great damage to brands, marketers need to care about protecting data.