Grades for Artem Vasylenko: FIN4 Get Homework Help With Chegg Assignment Results E connect FINANCE FIN4443.001S19 Financial Strategies: FIN4443.001S1 Chapter 7- Review Problems (Graded) olicies & Strategies 81.94/100 Points 81.94% core: Question 4 (of 8) 4. Award: 8.33 out of 12.50 points 8&B has a new baby powder ready to market If the firm goes directly to the market with the product, there is only a 65 percent chance of success. However, the firm can conduct customer segment research, which will take a year and cost $1.25 million. By goinig through research, B&B will be able to better target potent customers and wil increase the probability of success to 80 percent. If successful, the baby powder wil bring a present value profit (at time of initial selling) of $19.5 million. If unsuccessful the present value payoff is only $6.5 milion. The appropriate discount rate is 13 percent Calculate the NPV for the firm if it conducts customer segment research and d it goes to market immediately. (Enter your answers in dollars, not millions of dollarse.g. 1234.567. Do not round intermediate calculations and round your answers to 2 decimal places..9, 32.16 Market immediately Research option NPV 14,950,000.00 $13,710,000.00 o Should the firm conduct customer segment research or go to the market immediately? Market immediately eBook&Resources