Grading will be based on the quality of the analysis as well as the effectiveness of the exposition Problem 1 Analyze Market Share for Performance Lawn Equipment for their two main products (Mowers and Tractors) across Continents (Careful: In some data sources, "China" is considered part of "Pacific". In some data sources it is broken out. You must adjust if necessary.) What products and markets are growing more quickly than others? Which continent(s) is Performance Lawn Equipment strong in? Where is its presence growing? How is share trending over time by product and by market? Show your results graphically Problem 2 Develop a Model for Contribution Margin for Performance Lawn Equipment from 2011 2014 that considers the following Unit Production Costs Operating and Interest Expenses Unit Sales Price per unit (a variable not provided in the data. Create a Table which shows Contribution Margin for various prices of Mowers and Tractors in 2014, Suppose that Performance Lawn Equipment must have a contribution margin of 10% to cover its Cost of Capital and have a reasonable return for shareholders. What price points are necessary for the company to meet its financial targets in 2014? Show your results graphically Grading will be based on the quality of the analysis as well as the effectiveness of the exposition Problem 1 Analyze Market Share for Performance Lawn Equipment for their two main products (Mowers and Tractors) across Continents (Careful: In some data sources, "China" is considered part of "Pacific". In some data sources it is broken out. You must adjust if necessary.) What products and markets are growing more quickly than others? Which continent(s) is Performance Lawn Equipment strong in? Where is its presence growing? How is share trending over time by product and by market? Show your results graphically Problem 2 Develop a Model for Contribution Margin for Performance Lawn Equipment from 2011 2014 that considers the following Unit Production Costs Operating and Interest Expenses Unit Sales Price per unit (a variable not provided in the data. Create a Table which shows Contribution Margin for various prices of Mowers and Tractors in 2014, Suppose that Performance Lawn Equipment must have a contribution margin of 10% to cover its Cost of Capital and have a reasonable return for shareholders. What price points are necessary for the company to meet its financial targets in 2014? Show your results graphically