Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Great ads have certain characteristics in common, which can be placed into two dimensions: metaphors and similes. emotional and rational appeals. audience resonance and strategic

Great ads have certain characteristics in common, which can be placed into two dimensions:
metaphors and similes.
emotional and rational appeals.
audience resonance and strategic relevance.
perceptual barriers and complete information.
informational and transformational dimensions.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Introduction to Management Science

Authors: Bernard W. Taylor

12th edition

133778843, 978-0133778847

More Books

Students also viewed these General Management questions