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Griff Mitchell is the vice president of customer relationship management ( CRM ) for one of the world s largest suppliers of industrial heavy equipment.

Griff Mitchell is the vice president of customer
relationship management (CRM) for one
of the worlds largest suppliers of industrial
heavy equipment. In this role, he oversees
all sales and service operations. This year, for the first time,
the company has decided to perform a CRM employee evalu-
ation process that will allow an overall ranking
of all CRM employees. Griff knows this will be
a difficult task for many reasons, not the least
of which is that he oversees over a thousand
employees worldwide.

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