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Group assignment. Each group to present in class. Due: Week 10 (in class). Previously, this assignment was used in place of International Market Research Guidelines
Group assignment. Each group to present in class. Due: Week 10 (in class). Previously, this assignment was used in place of International Market Research Guidelines and Preparation which has been added recently (Spring 2023 semester). This presentation is designed to help you streamline your international marketing research project, get you organized and geared up! The presentation should proceed as follows. Do not include irrelevant data. 1. Finalize/list the company you have selected for the International Marketing Research Project. 2. 10 marks. Problem definition: Give a precise definition of the problem that you have selected for research. You should explain: (a) the environmental context of the problem, and define (b) the management decision problem and (c) the marketing research problem. 3. 5 Marks. What type of research design should be adopted and why? Please identify the different phases of the research design you recommend. 4. 5 marks. A survey is to be conducted. Please identify and justify which interviewing method should be used. 5. 20 marks. Design output tables (without data) showing what type of data you want to collect (ensure it is relevant to solving the research problem). 6. 20 marks. Design a suitable questionnaire for the survey. 7. 15
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